It includes sections for multiple platforms across each day of the (working) week, plus lots of helpful prompts to help you develop content ideas.īacklinko’s free content calendar template can either be downloaded as an Excel spreadsheet or a Google Sheet. Given that the publishers have 160,000+ followers on Twitter and 85,000 on Facebook, it’s fair to say they know what they’re doing.ĭownload the template as a PDF, spreadsheet, or Word document. The company based this template on the same calendar used by their marketing team. Unsurprisingly, Small Business Trends has created a free content calendar with small businesses in mind. Small Business Trends Social Media Calendar Template for Small Businesses The day-by-day multiplatform view makes it a strong choice for social media teams that post high volumes of content.Ħ. It might not have some of the fancy formatting of the other spreadsheet-based calendars in this roundup, but it’s packed with plenty of detail. Social Media Examiner has created a content calendar template in Google Sheets. Social Media Examiner’s Social Media Calendar Template You’ll also find dedicated sections for each social platform.ĥ. It contains tabs for different elements of your social strategy, from daily posting to overarching monthly campaigns. Next is this social media content calendar example from HubSpot, allowing you to plan your posting strategy from a single spreadsheet. But this calendar still saves you a lot of time by helping you define the type of content you should include in your social media strategy, and it also ensures your social plans align with your broader marketing goals.Ĥ. You’ll still have to draft and post the actual posts. Answer questions about your objectives, channels and content types to create a customized calendar spanning 12 months of content. Content Cal’s Customized Content CalendarĬontent Cal has added an element of automation to its social media content calendar template. Create a new monthly tab, then schedule your social calendar weekly.Īs standard, the calendar includes space for the following information:īut if you want to add other stuff - like links to graphics or details of the type of content you’re sharing - just create a new column or two.ĭownload it here. HootSuite’s Social Media Editorial CalendarĪnother social media content calendar template from HootSuite, this one is a simpler version that helps with planning individual content assets. Use it to paste links to blog posts and other resources that work well on social at any time of year.Ģ. This free content calendar template has many useful features, but one of our favorites is the evergreen content library tab. So if some (or all) of those platforms aren’t relevant to your audience or goals, you can easily switch them out. HootSuite’s Social Media Content Calendarįirst up is a social media content calendar template from HootSuite, which incorporates five popular platforms:īecause it’s a Google Sheet, it’s fully customizable. With that in mind, we’ve rounded up an extensive list of free content calendar templates you can start using straight away. That way, you’ll never be desperately scratching around for last-minute content ideas. If planning is a problem for your team, it’s time you start using a content calendar for social media. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. The seemingly simple processes of planning and posting content are the biggest challenges. There are plenty of roadblocks that could stop you from delivering the results you want to see. And did that ever prove to be a smart move! I’ve heard from so many fans who eagerly await each new year’s rendition - teachers who post these calendars in their classroom, moms who tape them on the fridge, writers who use them for micro-journaling.Social media marketing is tough. When I started this blog, I decided to share my scrapbooking calendars in hopes that my readers might like them as well. The calendars provide a great family history, help me get photos and mementos in chronological order, and ensure each child has a sample of my handwriting, without my having to journal on each and every page. I fill them out, make color copies, and glue them in each of our 12 kids’ scrapbooks. I began using hand-drawn calendars in my scrapbooking way back in junior high, a practice I’ve continued for more than four decades now.
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